Oculus Go Launch
Promote the launch of the Oculus Go just unveiled by Mark Zuckerberg at F8
Pop-up launch for Facebook AR/VR's product innovation, Oculus Go. The entire experience design, fabrication, and execution was developed and went live within just 19 days!
Introduce a consumer-focused audience to VR, a technology previously only used by power users.
Encourage organic photo moments, with sleek product displays, tiered cubed seating and dramatic lighting effects. Guests could freely explore the space and demo the product with the help of a 1-on-1 brand ambassador. This 2 day pop-up saw key influencers, press and the public in an experience that showed the new accessibility of VR and a shift towards a more consumer-focused audience for Oculus.
New York was such a big hit, we rebuilt the whole experience for the EMEA market in London
The team told the product’s story through a large sculptural installation. A spotlit Go headset on a platform with the prompt to "Open Your Eyes" greeted guests as they entered the space in NYC. As if bursting forth from the headset, a 70 foot long suspended mobile installation made up of key elements from Go content became the focal point for the space.
(Project Gallery)
(Project Gallery)
Adobe x Cuba
