Instagram x Cannes

Instagram tasked We're Magnetic to design an immersive, filmic installation – fusing technology, design and storytelling to celebrate Instagram’s leading role in business and culture.

Chronicling the last 40,000 years of mankind’s storytelling and its primal, human importance – beginning with the depiction of cave paintings, and continuing until the advent of today’s Instagram Stories in the digital age (the ‘next link’ in this history).More than 8 hours of Instagram Stories were collected from around the world.

Over 2,825 people stepped into Storyscape nd used the Stories platform to tell their own stories about the experience. Hundreds of the industry's top advertising, creative, entertainment, and marketing professionals shared posts about the experience, reaching beyond Cannes to a wider audience. It truly captured the attention of the entire industry; as Adweek wrote, “Instagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes.